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Wednesday, January 13, 2010

Marvel Will Trade Ya One of Theirs for 50 of the Other Guys!

This Just In: This is what I call a really balls-ey marketing move. It reminds me for some reason of 15 years ago or so, when many, many comic shops went out of biz because they were convinced to buy so many alternate covers during the over-inflated comics boom, which in turn ended up not being worth much. Not that this is the same thing exactly, but....

As someone who is a big fan of Gorilla marketing, I kinda admire Marvel's plan here. Not sure how it will "help" retailers, but it will be interesting to see how it pans out.

i.e. Who will end up with all the marbles? :-)

Press release and link to further reporting by Heidi MacDonald, below:


In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!
Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant. The 50 stripped covers can be any combination of the comics listed below and all submissions need to be received at the Marvel office at the address below by Tuesday 2/16/2010. Also included with the stripped covers must be your store contact information including Diamond Account # and email address.

Stripped Covers To Be Sent:
Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Outsiders #24.
R.E.B.E.L.S #10

Address To Send Submission:

James Nausedas
Marvel Entertainment, LLC
417 Fifth Avenue, 10th Floor
New York, NY 10016

Information To Be Included With Submission:
Store Name
Store Address
Contact Person
Email Address
Phone Number
Diamond Account #
List of stripped covers being returned and their quantities

All the directions above must be adhered to in order to receive the free Siege #3 Deadpool Variants and the submissions must be received by Tuesday 2/16/2010 in order to qualify.

Please note that this is not a Diamond-affiliated promotion and Diamond should not be contacted. Retailers will be contacted via email once Marvel receives the submissions. Retailer with further questions should contact helpme@marvel.com.

Reporter Heidi MacDonald reports more here on "The Beat":

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