This Just In: This is what I call a really balls-ey marketing move. It reminds me for some reason of 15 years ago or so, when many, many comic shops went out of biz because they were convinced to buy so many alternate covers during the over-inflated comics boom, which in turn ended up not being worth much. Not that this is the same thing exactly, but....
In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!
Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant. The 50 stripped covers can be any combination of the comics listed below and all submissions need to be received at the Marvel office at the address below by Tuesday 2/16/2010. Also included with the stripped covers must be your store contact information including Diamond Account # and email address.
Stripped Covers To Be Sent:
Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Address To Send Submission:
Marvel Entertainment, LLC
417 Fifth Avenue, 10th Floor
New York, NY 10016
Information To Be Included With Submission:
Diamond Account #
List of stripped covers being returned and their quantities
All the directions above must be adhered to in order to receive the free Siege #3 Deadpool Variants and the submissions must be received by Tuesday 2/16/2010 in order to qualify.
Please note that this is not a Diamond-affiliated promotion and Diamond should not be contacted. Retailers will be contacted via email once Marvel receives the submissions. Retailer with further questions should contact firstname.lastname@example.org.
Reporter Heidi MacDonald reports more here on "The Beat":http://pwbeat.publisherswe